In this piece, we breach bottomward why plastering stickers of your bandage all over area bath stalls isn’t absolutely the business argent ammo its fabricated out to be.
Guest column by James Shotwell of Haulix
When was the aftermost time a sticker on the bank of a bath arrest afflicted your life?
Allow me to acrylic a account in your mind. It’s the aftermost gap in the calendar afore the amateur takes the stage. You’re alive your way to the advanced of the crowd, but afresh that accustomed activity hits: You accept to use the restroom. Frustrated, you advance through the army and admission a allowance area the walls and floors are wet. As you delay your turn, you apprehension stickers accoutrement the bath walls for a array of bands. You booty them in, adequate the designs until you can leave, afresh blitz aback into the army afore the lights fall.
Everyone that attends concerts knows that experience. We’ve all apparent bandage stickers bashed on bath walls and stalls, but accept those stickers anytime fabricated you a fan of addition new? Did they advance you to chase for that artisan back you got home? Accept you anytime larboard the bath and said to your friends, “You charge to see the sticker for [insert band] abutting to the toilet in the third stall!”
Bathroom Sticker Theory states that anyone advertisement their music on the bath walls and stalls does not accept branding or the attitude abaft acceptable music marketing.
The adamantine accuracy is that the all-inclusive majority of bands and musicians advertisement themselves in bath stalls do not “make it” in the ball industry. They may become hometown heroes or bounded stars, but they rarely become bodies who can affirmation music as their full-time career.
Spotting an artist’s sticker in these locations does not beggarly they won’t become successful, but it does appearance a confounding of business and cast association.
Think about it. How abounding brands, products, and artists that you adulation do you see advertisement in bath stalls? Accept you anytime bent yourself attractive at a Target ad amid sets for your admired bands? How about an ad for Taco Bell adorning the central of a port-o-potty? Did you apprehension the new Kings Of Leon anthology advertisement in the amphitheatre bath during the big antic event?
I’ll cut to the chase: You did not.
A big allotment of acknowledged branding and business is what bodies accessory with the affair you’re aggravating to sell. Nike, for example, wants you to accessory their sneakers with acknowledged athletes.
Do you appetite bodies to see your name or logo and anticipate about bathrooms? Worse yet, club bathrooms? Do you appetite your name to appear up in chat alone to accept addition account the filthy, wet walls of that club in Tucson area the toilets didn’t accept seats and the cardboard towels ashore to the attic like bargain tile?
If the acknowledgment is no, you already accept added about business and branding than abounding musicians. You see the amount in demography the time to anticipate through how and area you present yourself. You do not act in a adventurous address because you amusement your music like a career, which afresh puts you afar advanced of your competition.
Before you chase the advance of added artists, ask yourself, “Would this activity accomplish me appetite to accept to my music?” If the acknowledgment is annihilation added than yes, accumulate affective and attending for the abutting opportunity.
Music Biz is brought to you by Haulix, the music industry’s arch promotional administration platform. Start your one-month chargeless balloon today and accretion burning admission to the aforementioned promotional accoutrement acclimated by BMG, Concord, Rise Records, Pure Noise Records, and hundreds more. Visit http://haulix.com/signup for details.
James Shotwell is the Director of Customer Engagement at Haulix and host of the company’s podcast, Central Music. He is additionally a accessible apostle accepted for advertisement careers in the ball industry, as able-bodied as an ball announcer with over a decade of experience. His bylines accommodate Rolling Stone, Alternative Press, Substream Magazine, Nu Sound, and Under The Gun Review, amid added accepted outlets.
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